The Beginning.
Built to perfection

2023
The beginning
The sampling process started.
We knew exactly what we wanted to make, how it wanted to feel and what it had to do.
So, we went to all the best manufacturers in the world. No expense was spared.
We weren't going to cut any corners & we didn't.
Little did we know, it would be a two year process.

2024
Sampling done
After spending every penny we ever made and saved.
After trialling 1000's of different formulations and different manufacturers, we finally got it perfected.
The crazy thing about it was that the one we eventually went with, was literally the last formula.
We were about to give up, but it seemed like the universe didn't want us to.

2025
Launch
The day the final product came, was probably one of the happiest days of my life.
I was truly proud of the effort that had been put in, the fact that we cut no corners to make the best possible product & more importantly, we knew it was perfected, for you to enjoy.
Due to that, we have absolute confidence that you will love our product.
THE WHY…
WHY DID WE DO THIS?
The reason for why we started the brand is pretty simple and maybe a little cynical.
See, we don’t believe that anybody is special. We don’t believe that anybody is better or worse than anybody else.
We believe that every one of you is capable of great things, regardless of who you currently are, where you come from etc.
The thing that separates us the most, is the hard work we put into something.
The concentrated repetition of a thing alongside constant iteration = mastery.
It is a high form of disrespect to just call someone special/lucky, after years of hard work.
Special, better; worse, these don’t exist. This is just ego or an excuse.
See when you remove all the ego and all the nonsense of thinking you’re not good enough or better than someone, of thinking that you can or you can’t.
The only thing left to think about is the work, then you get to work.
So we made a product, that allows you to work at your peak. Allowing you to constantly improve and redefine your own limits.
Get to work.